Sensitive skin is very common. When you survey the population, about 50 or 60 percent of individuals, especially women would claim to have sensitive skin. What is sensitive skin? Well, there's no clear definition. But individuals who have sensitive skin will say-- whenever I use products, I will get itching or burning or discomfort on my skin. It's not measurable and it's not that well defined but we do know that individuals come and say that they have sensitive skin and I think we just have to believe them that they do have sensitivities beyond what most other people have.